We we at CGK Business Sales generally sell existing businesses, we occasionally find a buyer that is interested in the comfort of a franchise opportunity. To each his own. Sometimes, the marketing power of a national or regional franchise is powerful. Besides, with a franchise, you are essentially buying a business in a box. To some buyer, this is a comforting thought. The idea that you have a powerful partner helping you run your business can be an attractive feature to many buyers. For sellers, a franchise is attractive to those first-time buyers or those who like the branding power of a national franchise.
For those with little business experience outside of the silo of their own company, franchise opportunities can make a lot of sense. It is basically business in a box. The franchise will show you how to find real estate, start a marketing plan, and how to hire employees. All of this must be done under the guidance of the franchisor. the franchisor will dictate what you can and cannot do. This is why many experi3enced business buyer will not buy a franchise. They do not need the guidance of the franchisor and do not like paying five to twelve percent off the top of revenue for guidance they do not need. Franchise opportunities can be good, bad, or ugly. A franchise broker or attorney can point you in the right direction.